All hail 'thinking outside the box'!

A couple of blogs ago I discussed ‘how to lose a prospect in 5-minutes’.  I mentioned how my eye was drawn to a particular piece of marketing mailshot because of the style in general and the wording on it.

I waxed lyrical about how once I’d got over feeling like Hyacinth Bucket I had been disappointed with the technical aspect of the booking procedure.

We did in fact book on to this ‘businessbootcamp’ despite being sceptical (owing to the errors). Having tweeted my blog out to the business concerned we were contacted.  By way of an apology, we were given a complimentary proof reading report of our website – which I ensured all points were actioned immediately – so thank you for that!  I also entered into brief correspondence with Mr Russell Payne – the event presenter/organiser.  Mr Payne was very gracious, acknowledged that the site had been tweeked to accommodate multiple bookings in one sitting and teased that I should be prepared to get ‘my leg pulled’ at the event.  I would expect nothing less.  I was really looking forward to attending.

Unfortunately, I suffer with a chronic illness and can never be sure from one day to the next how I’m going to feel.  Frustratingly, Tuesday turned out to be a bad day. Reluctantly, I agreed that I was not well enough to attend the event.

However, Craig did still go.  And what a blooming good job he did to.  Mr Payne (Russell as I now like to call him!) talked about marketing and ‘thinking outside the box’.  Aha!  The swanky mailshot, the wording – it’s all starting to fall into place now, isn’t it?  Doing it differently.

Craig came back with a couple of really good ideas and informed me that he had also booked us in for a free 2-hour 1-1 business development session.

Having been in bed since just after lunchtime on Tuesday, I got up around 10:00 a.m. on the Wednesday and sat in the office with Craig.  For over 3-hours we ‘thought outside the box’.  We started with a blank sheet of paper and agreed that no idea was too stupid to write down or out of reach because of budget constraints – down it all went.  Not only have we now come up with a new and ‘different’ plan, we have also actioned a couple of the points already.

So, thank you Dexter & Sharpe and Russell Payne for your upmarket mailshot.  Thank you for making the save and for the free web report – which, whilst not expected, ended up being the reason we actually decided we would attend the event. In customer service terms – ‘well recovered’ and well done!